Chicago-based. Built for home services everywhere.
You build the business.
We build the demand.
Full-service marketing—including video production, social media management, advertising, and SEO—for the businesses homeowners depend on.
AN OBSKURA STUDIOS DIVISION
MADE FOR YOUR INDUSTRYROOFINGHVACPLUMBINGELECTRICALREMODELINGEXTERIOR SERVICES
The Obskura approach
CREATIVE + ACQUISITION + SEARCH
Good work deserves
good marketing.
You do great work. We help the right homeowners see it, trust it, and take the next step.
One coordinated plan for your content, advertising, and search presence. Based in Chicago. Working beyond it.
One plan.
Every part connected.
From the job site to the first inquiry, every channel has a role.
01 /
Content that earns trust.
Real projects, customer stories, and useful answers. Planned, filmed, and edited around your business.
02 /
Ads with a job to do.
Meta and Google Ads management, creative testing, and focused landing pages. Measured against qualified inquiries and sales outcomes where tracking allows.
03 /
Get found in your market.
Google Business Profile management, better service pages, and practical website improvements. Built around the places and people you serve.
Selected creative
Our Work
01
On the Job
An extra creative advantage
Short-form content worth watching.
Our entertainment-production background brings a fresh eye to useful, engaging social content. Included within your monthly video allowance.
Monthly partnerships
Three ways to work together.
Choose your monthly capacity. Every plan includes production, social management, advertising management, and local SEO. Ad spend is separate.
01 / Foundation
Market Foundation
$15K / month
A consistent presence.
A focused marketing plan.
- 2 filming days / month
- 4 short-form videos / month
- 2 ad variations / month
- Social account setup and management
- Meta or Google Ads management
- Local SEO and website improvements
- Monthly strategy and reporting
02 / Growth
Market Growth
$30K / month
More campaign capacity.
More room to test and improve.
- 4 filming days / month
- 8 short-form videos / month
- 4 ad variations / month
- Social account setup and management
- Meta and Google Ads management
- Expanded SEO and landing-page work
- Weekly campaign review
03 / Custom
Custom Partnership
$75K+ / month
Custom plans starting at $75K/month.
Built around your business needs.
- 10 filming days / month
- 16 short-form videos / month
- 8 ad variations / month
- Social account setup and management
- Advanced Meta and Google Ads management
- Custom SEO and conversion program
- Weekly reviews and quarterly planning
Social accounts, explained
Social management, included.
We create or set up your company accounts and handle content planning, captions, scheduling, publishing, and day-to-day management. Instagram, Facebook, TikTok, and YouTube—up to four accounts, selected together. You keep ownership; we handle the work. Cross-posting one video does not increase your video count.
Compare the partnership scope +
| Monthly capacity | Foundation / $15K | Growth / $30K | Custom / $75K+ |
|---|---|---|---|
| Filming days | 2 | 4 | 10 |
| Unique short-form videos, 15–60 sec. | 4 | 8 | 16 |
| Ad variations, using new or existing footage | 2 | 4 | 8 |
| Creative development | Monthly content planning | Campaign concepts + testing | Custom creative strategy |
| Social account setup and management | Setup, planning, captions & publishing | Setup, planning, captions & publishing | Setup, planning, captions & publishing |
| Paid advertising | Meta OR Google Ads | Meta + Google Ads | Custom campaign program |
| Website and local search | Priority improvements | Expanded implementation | Custom implementation plan |
| Strategy and review | Monthly | Weekly campaigns + monthly strategy | Weekly operations + quarterly planning |
Engagement details +
All retainers include creative planning, production, social management, paid advertising management, and local SEO. Website and search work is prioritized around your actual needs; the proposal defines the implementation workload. Custom partnerships start at $75K/month, with final pricing tailored to your agreed campaign and production needs.
Proposed initial term: 6 months, then monthly with 30 days’ notice. One company or branch and one website form the starting scope, with geography and production logistics agreed together. Additional branches and markets are quoted separately. Media spend, travel outside the agreed production area, CRM/call-tracking subscriptions, full website rebuilds, and specialist production costs are additional.
Two consolidated revision rounds per asset. Monthly allowances do not roll over. Short-form content is part of the included video count; cross-posts do not increase the count. Ad variations may reuse footage with different hooks, offers, or calls to action. Final availability and scope are confirmed in the signed agreement.
A scorecard that goes further
Views are a signal.
Jobs are the goal.
Understand what was spent, what inquiries came in, which were qualified, and what changes next. We connect marketing to sales outcomes wherever your data allows, so you can assess the return—not just the activity. You keep ownership of your ad accounts and customer data.
AttentionWatch time, retention, engagement
DemandQualified inquiries by channel
Sales progressAppointments, estimates, sold jobs
EfficiencyCost per qualified lead and booked appointment
Business impactAttributed revenue and acquisition cost, where measurable
Return on your marketing investment
See the contribution.
Understand the cost.
Clear reporting on advertising and organic search. Built to help you assess return, with no promised ROI.
Follow the spend through to the sale.
Track spend, qualified leads, appointments, and sold jobs. Connect revenue and acquisition cost when your sales data supports it.
Track more than ranking movement.
Review organic-search inquiries and sales over time, alongside visibility and the cost of the work.
How we talk about return +
Return on ad spend (ROAS) means attributed ad revenue divided by media spend. It describes revenue relative to advertising cost; it does not show profit or include agency fees.
Marketing ROI needs a fuller picture: incremental gross profit, less agency fees, media spend, and other marketing costs, compared with total marketing costs. We assess it when the necessary cost and sales data is available.
SEO return is assessed over time using organic-search inquiries and sales alongside the cost of SEO. Organic search can include branded demand and other influences, so an attributed sale is not automatically a sale caused by SEO.
The first 90 days
A clear start.
Plan the work.
Agree on goals, audit the essentials, and establish tracking.
Put it in market.
Produce content, launch approved campaigns, and improve priority pages.
Follow the results.
Review inquiry quality and sales feedback. Refine the next month.
Before we get started
Good questions.
Clear answers.
Is advertising spend included in the retainer?
No. You pay the platforms directly. Retainers cover the agreed strategy, production, management, and optimization. Your media budget is approved separately before launch.
Where do you work?
We’re based in Chicago and work with home service businesses beyond our home market. Production coverage, travel, and any additional branches are agreed as part of your scope.
Can you build us a new website?
Yes. We can design and build a new website for your business, with clear service information, strong visuals, and an easy path for customers to contact you. New website builds are scoped and priced separately from the monthly marketing partnerships.
What does local SEO include?
We improve your Google Business Profile and website so homeowners can better understand what you do and where you work. That can include clearer service pages, real project stories, useful homeowner answers, technical fixes, and a review request process. Your proposal defines the work based on your current website and priorities. Rankings take time and cannot be guaranteed.
Can you report ROI from ads and SEO?
We track costs and customer inquiries, then connect them to appointments, sold jobs, and revenue when your sales records allow. Ads reporting can include return on ad spend; SEO reporting looks at organic-search outcomes over time. A true ROI assessment also needs margins and total marketing costs. We agree on measurement up front and explain gaps instead of promising a specific return.
What do you need from our team?
A decision-maker, filming access, timely approvals, account permissions, and reliable lead follow-up. For revenue reporting, your team must keep appointment and sold-job information current in your CRM.
Can you create social media pages if we don’t have them?
Yes. If your business doesn’t already have social media pages, we can create and set them up on the agreed platforms. Every partnership includes social account setup and management, including content planning, captions, scheduling, and publishing. You retain ownership; we handle the day-to-day content calendar. We’ll need your business information, access, and approvals to get started.
What types of videos do you create?
We create project highlights, customer testimonials, educational videos, brand stories, and advertising creative. Short-form content for social media is also included within each tier’s video allowance. The mix follows your business goals and campaign priorities.
Let’s map the opportunity
Build a brand
homeowners
remember.
Tell us where your business is today and where you want to take it. Send an inquiry and we’ll start the conversation.
Email us directly ↗